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October 02, 2007

More Evidence Of Brand Erosion

We have written on a number of occasions in recent months about the decline in the Republican brand, both nationally and here in Texas. For example, the Pew national survey, which in 2002 showed party self-identification evenly split between Democrats and Republicans at 43% each, had become a 15-point advantage for Democrats -- 50-35% -- earlier this year. Similarly, a sizeable GOP party ID advantage here in Texas, has been reduced to a tie, according to several recent polls.

While some would like to think these changes are based on new-found love for the Democratic party, a more realistic analysis suggests they have much more to do with public disillusionment with the Republican Party. Failed leadership and the hijacking of the GOP by extremists have alienated many once loyal Republicans and seriously threaten the party's future prospects.

In today's Wall Street Journal, Jackie Calmes offers the latest angle -- the GOP's loss of core business voters.

What was once a core tenet of the Republican Party, fiscal discipline, has been abandoned by today's GOP. Instead a social issue agenda, pushed by religious conservatives has taken center stage, and has driven a lot of Republicans to the exits.

It is an interesting piece, and yet another sign of political trouble on the horizon for the Republican Party.

Posted by houtopia at October 2, 2007 08:13 PM

Comments


So what product is the PARTY selling America? Not the candidate, the PARTY? We aren't as bad as Hillary? The Dems will take your children?

How successful would Ford be if all they told you about was how bad Chevy was but never informed you as to what makes them better?

Extortion and the bait and switch tricks are old and the voter will not accept them anymore from any party.


Posted by: AL ZOLLI at October 5, 2007 05:02 AM

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